Upgrading a file from one version to another has always been a crucial aspect of any application update—until Final Cut Pro X came on the scene, that is. This latest version was so different that there was no way to import your old Final Cut Pro 7 projects into it. The fact that migrating from iMovie was well integrated merely rubbed salt into this wound.
When Apple released Final Cut Pro X back in June 2011, it caused a furor. This wasn’t the Final Cut Pro that veteran users had grown to love, that had revolutionized the industry, taking both the independents and the major studios by storm. This was something totally different, and given how many features had vanished, many thought it certainly didn’t deserve its “pro” moniker.
Apple’s 1984 Macintosh advert is a classic of modern advertising, and it nailed the countercultural appeal of both Apple and personal computing: in Apple’s hands the computer was an agent of liberty, bringing everybody freedom, opportunity and really nice stuff. Is today’s Apple more Big Brother than liberator?
Professional video editors who have been patiently waiting for substantial improvements to Final Cut Pro X had that patience rewarded on Tuesday, with a point update that brings back features such as multicam and broadcast monitoring. But that isn’t all of the news, as a third-party developer releases a pair of tools for allowing FCPX to play nice with its legacy version as well. There’s even more on deck for this fine Tuesday, January 31, 2012 as well...
Despite hyperbolic headlines claiming video editors are abandoning Apple’s Final Cut Pro in droves for competitors Avid and Adobe, Apple is still very much hard at work on improving Final Cut Pro X -- including a considerable update released on Tuesday which restores a number of features missing since its release last summer.
The deafening roar of the CES news cycle has finally subsided, things have started to get back to normal with the coming of a new week that should shed some light on Apple’s new education goals at a media event this Thursday. Cupertino got some good news today, with a huge jump in the ranks as the world’s most valuable brand -- complete with an ironic leap over once-mighty cellphone giant Nokia. But there’s plenty more to read about today, so kick up your feet and have a quick look at what’s making news for Monday, January 16, 2012.
Holy moley, can November really be over already? Tomorrow, December will be upon us and the deafening rumble of Santa’s sleigh won’t be far behind. Most of us are already getting in the holiday spirit, which gives us little time to catch up on what’s happening in the tech world. So without further ado, here’s a taste of what’s new for this Wednesday, November 30, 2011.
Three months ago, Apple debuted their new vision for Final Cut Pro X, a radical departure from the legacy application that has dominated the professional market for some time. Now, on the heels of Adobe luring away customers to its own Premiere Pro solution, Cupertino fires back with the first update, adding back two critical features lost in the transition.
The controversy over Apple’s radical new Final Cut Pro X may have died down since its release at the beginning of summer, but that could have more to do with Adobe’s successful campaign to get disgruntled editors to switch to Premiere Pro and Production Premium CS5.5, which has seen a remarkable 22 percent year-over-year growth and a whopping 45 percent growth on the Mac platform.
To say that the response to Apple’s all-new Final Cut Pro X was mixed would be putting it mildly. While users of the new version are still waiting (im)patiently for a first update to that app, Apple has quietly slipped the previous Final Cut Studio 3 back onto the radar, which is again available for sale -- if you know where to look.