Everyone remembers that classic series of "Get a Mac" ads pitting a cool Mac against an uptight PC, but when is the last time Apple had a truly memorable marketing campaign? With any luck, there could be another one on the horizon.
It’s a week of the new and the old all together in one fine batch of stories. Got a hobbyist enthusiasm for early code? Have we got some news for you. Wanna speculate on what comes next? Do we ever! And do you want to know what’s in your wallet? The answer may surprise you. That and a whole heaping helping more where that came from. Just mosey on up.
The iPhone 5s and 5c had an astonishingly successful launch, but that hasn't stopped some critics such as Catherine Rampell of the New York Times from making dramatic claims about their perceived lack of repairability. As Cult of Mac points out, however, the iPhone 5s and 5c are actually "super repairable," but only if you bring them into your local Genius Bar.
As if near-constant news about faulty smartphones and peripherals weren't enough, apparently Apple users in China have to worry about scalpers selling appointments to the Genius Bars at local Apple Stores as well.
During the Olympics Opening Ceremonies Friday night, Apple somewhat unceremoniously unveiled the makings of a new ad campaign featuring a young Genius Bar worker ready to help troubled Mac users anywhere and everywhere they need assistance. It’s always a bit exciting to see a new Apple ad -- but this trio of commercials have set off a bit of controversy for two reasons: 1) They’re dedicated to the Mac; and 2) they’re a major departure from what we’re used to.
Hard to believe it's July already, but the calendar doesn't lie. In just two short weeks, most of us will officially be halfway through our summer fun, and what do we have to show for it so far? For Mac users, July will bring OS X Mountain Lion and you can expect a steady flow of app updates in the weeks ahead as developers shore up support for the latest operating system as well. But let's get straight to the news at hand for this Monday, July 2, 2012, shall we…?
To most, Steve Jobs’ legacy is in the form of the iPod, iPhone, or iPad etc., but to the analyst, Steve Jobs’ greatest mark left behind in this world, is his conquering of the retail world.
We all know that wave of excitement one gets when they make a trip to their local Apple Store. The Apple atmosphere is so invigorating, presenting the most top of the line consumer products in the market, on technology thrones. The store sets standards for what retailers should strive for. Every employee has a unique knowledge of everything Apple. And perhaps the greatest part of it all is the Apple Genius Bar.