Everyone remembers that classic series of "Get a Mac" ads pitting a cool Mac against an uptight PC, but when is the last time Apple had a truly memorable marketing campaign? With any luck, there could be another one on the horizon.
Feeling blue that the release of the Steve Jobs biopic starring Ashton Kutcher has been delayed? No more need to lose sleep over it, because Funny or Die is coming to fill that void in your life with a movie all their own.
Few would dispute that Apple has mastered the art of marketing its products, but one of the company's former ad men believe that Samsung may have effectively stolen that skill from Cupertino along with their product designs.
It’s no secret that Apple is moving away from packaged software, with even OS X Lion being sold as a Mac App Store exclusive. As it turns out, there’s one noteworthy side effect of this new push -- the copy of iLife you get free with every new Mac will also work on any other system using the same Apple ID as well.
You’ve no doubt heard about -- or by now, have even seen -- the new “Apple Store 2.0” initiative that Cupertino rolled out in their retail stores over the weekend. The changes even extend to the palm of your hand, with the Apple Store app receiving a 1.3 update overnight.
Apple confirmed last month that its wildly popular “Get a Mac” television commercials had seen their final sunset, but there is a last-minute WWDC rumor out that at least one half of the commercial’s team might see one last appearance.