The big news of the moment is Apple's upcoming electric car, but at least one former auto executive thinks Apple is way out of its league. In other news, the majority of Apple's profits from the Apple Watch will likely come from the relatively rare 18-karat gold "Edition" version, and the Cupertino company's upcoming wearable tech is set to make its first appearance on a U.S. magazine cover.
By all accounts, we've got at least three more months of Apple Watch rumors to endure, and very likely more than that — but the most recent report is at least practical enough to get a sense of how Apple may be planning to price the wearable device. Our Wednesday Morning Report also has a pair of deals on unlimited storage for your mobile devices, but be sure to read the fine print before diving in.
There's a new Apple event on the way, or so a new report claims, and this time we won't be seeing the fanfare of surprise U2 performances and massive reveals that characterized last month's event. Apple instead has something a little more low-key in mind, and reportedly the company will content itself with the launch of the new iPads, iMacs, and OS X Yosemite.
Developers, start your engines! Apple released the gold master for OS X Yosemite on Tuesday, and is now asking developers to begin submitting their updated apps, suggesting that a release is just around the corner. Speaking of gold, rumor has it that the next iPad Air will be available in just that color. And what kind of trick is Microsoft trying to pull now? That and more in today's Morning Report!
Apple stated at its Apple Watch reveal earlier this week that the device would start out at $349, but unsurprisingly, it's going to cost you a lot more than that if you want the high-end 18-karat gold "Edition" version. A Pittsburgh jeweler has produced an estimate on what you can expect to pay for the premium model, based on the watch's presumed size and weight.
iOS developers have long been able to offer promotion codes, which give customers free copies of their apps — but Apple has never allowed such codes to be used for in-app purchases, at least not until this week.
Happy iPad Air Day! The first day of November has arrived, and with it comes Apple's latest and greatest full-sized tablet, which is now available for sale in the U.S. and a wide range of other countries. The device has already caused online sellouts in Hong Kong and New Zealand, so there's no telling what kind of insanity would-be buyers will face when they head to their favorite retail store today. Be careful out there!
Apple has focused a lot on color with the release of its latest devices, and now MacRumors reports that Consumer Intelligence Research Partners (CIRP) has some fascinating information on how each color is faring. The results aren't as accurate as they could be, unfortunately, as factors like the "space gray" iPhone's overwhelming popularity stem partly from the shortages for the gold and silver varieties.
Now that the gold iPhone's out and (apparently) holding millions in awe, Apple's may be going for the gold with its other products as well. Judging by photos posted on Chinese site Zol.com.cn (via MacRumors), Apple may have a gold iPad mini in the works, complete with a fingerprint sensor similar to the one we see on the iPhone 5s.