This morning Apple refreshed its betas for iOS and Mac OS X, adding a number of new, comparatively minor tweaks as iOS 8 and Yosemite both nudge ever closer to their official launches. But nestled among these tweaks is perhaps Apple's biggest surprise of all — it's updated the aging Apple TV interface to better resemble iOS 7.
Wim Crouwel, a well-known Dutch graphic designer and typographer, has an interesting quote about Helvetica in Gary Hustwist’s documentary of the same name. “It shouldn’t have a meaning itself,” Crouwel said in praise of Helvetica’s neutral qualities. “The meaning is in the context of the text, not in the typeface.”
While few people are probably unaware of Helvetica’s existence at least peripherally -- it’s used in everything from advertisements to street signs -- Crouwel’s quote is particularly apt for describing Vetica, a vertical shooter based entirely around this most popular of typefaces.