With a name like Marvel Run Jump Smash!, it’s fair to expect something lively and exciting — which isn’t typically a tall task for the iconic Marvel Comics heroes featured in this side-scrolling endless runner. But despite taking its cues from genre greats like Jetpack Joyride and Punch Quest (and pairing that blend with a cute cartoonish aesthetic), this licensed affair can’t help but feel dull and dopey, thanks in large part to its laboriously slow progression system.
The App Store has an originality problem. Too often, developers ape the exact themes and mechanics from top-selling games, creating a sea of never-ending cartoon birds and temple chases. But despite the incredibly familiar mechanics driving Marvel's new Avengers Initiative, there's no denying the satisfying crunch of a Hulk fist smacking a Skrull. Sure, it's a bit of a knockoff, but the best examples of imitation lead to great new ideas.