Market research firm iSuppli, ripped apart the brand new iPhone 3G, found the prices on all its itty-bitty parts and came up with the price per-unit paid by Apple. A whopping $174.33.
That's a savings of roughly $53 over the estimated iSuppli price of $227 for the OG iPhone. iSuppli estimates that Apple makes a per-unit gross profit of 55%. Apple's ability to buy in bulk, and its savvy bargain-shopping powers are cited as reasons for the drop in price.
See kids, that's what happens when you use your store's club card and clip coupons.