Maintaining the privacy of users has always been a major concern at Apple, to the point that it's apparently affecting the success of the Cupertino giant's iAd business, reports AdAge. Ad buyers say Apple is "downright stingy" with its customer information, and that it has no real drive to "foster relationships."
When Apple ditched Google Maps -- or even the native YouTube app -- from iOS 6, it did so as a means of further separating itself from dependency on outside companies. Cupertino loves providing intuitive functionality for its users, but it loves those options even more when the company is in total control. Today, word comes of Apple hiring Amazon's A9 executive William Stasior to head-up work on Siri. Could a more Apple-centric search be far behind?
You’ve got to hand it to Apple: They may not move quickly when a storm rolls into their domain, but when they do finally speak up, it’s decisive and gets the job done. Today it’s the drama surrounding contacts privacy, sparked by the Path app last week, which Apple plans to fix at the operating system level with a forthcoming update. But who can get excited about that when we’ve got a new Smurfs app, am I right? Read on to find out the rest of the day’s news for Wednesday, February 15, 2012.
Some analysts claim that the market for mobile device advertising will reach $2.5 billion this year. However, this is one market where Apple may be losing ground.
Apple rolled out iAd a year ago and some big companies paid at least one million dollars to get their ads on iOS devices. But several of these companies are no longer using the advertising service, and have taken their business elsewhere. Now, Apple is getting aggressive with the pricing and reduced the cost to launch an iAd campaign by 70 percent from its original seven figure tag.
iOS developers currently reaping the rewards of Apple’s iAd platform have apparently lost at least one target audience: Children. A new report claims that Apple has quietly removed iAds from all apps aimed at the little ones, citing “a lack of interest from advertisers.”
We already know that Steve Jobs and Company love iAds, because they’ve made such a big deal about them at media events for almost a year. Apparently some of you must love ‘em too, because Apple has now introduced a free app dedicated to them called iAd Gallery.
A new study has shown the true earning potential that free iOS apps have achieved. The study compared several different types of advertisement-supported apps on iOS and Android platforms and analyzed how much money they were able to make per user. The results show pretty clearly that ad-supported apps can easily rival the paid variety in terms of earning potential.
Apple recently began allowing developers to create their own iAds for the purpose of advertising in other applications, but as one developer points out, you may not get your money's worth when you use iAds for Developers. The developer iAds allows you to create an ad campaign around the iTunes Store page for your app, which allows users to see information about your app and even download it from iTunes right inside the iAd.
According to iPodNN, Apple has made some developer friendly changes to iAd, their iOS 4 integrated ad network, allowing for in-ad app downloads. Ads are similar to the layout of an app store page, and let you directly download the apps they advertise without switching pages. Supposedly, a pop-up box confirms the download.