iOS developers currently reaping the rewards of Apple’s iAd platform have apparently lost at least one target audience: Children. A new report claims that Apple has quietly removed iAds from all apps aimed at the little ones, citing “a lack of interest from advertisers.”
We already know that Steve Jobs and Company love iAds, because they’ve made such a big deal about them at media events for almost a year. Apparently some of you must love ‘em too, because Apple has now introduced a free app dedicated to them called iAd Gallery.
Austin-based developer GameSalad has unveiled a new “Free to Make” subscription program for developers looking to publish to iOS, Mac, or the web.
The “Free to Make” model offers what the company refers to as a "Basic" subscription at no cost to users. The company has announced a new Professional level account, which includes additional monetization features like iADs and promotional links, available today at the cost of $499 a year. Developers will continue to publish games under their personal Apple iPhone Developer accounts, which will still be required in order to publish and test their iOS creations on Apple devices.
iAds have had their ups and downs in the US, leaving many developers skeptical, but many are still hopeful after Apple started rolling out the in-app advertisements worldwide. Apple recently announced that iAds will be rolling out to Japan. With the help of The Dentsu Group, developers will be able to target iAd-based applications to the Japanese app market.
If you watch a lot of Hulu or a lot of professionally released YouTube videos, you've quickly grown tired of the same ads over and over and over and over and -- OMG! YOU WANT TO SMASH YOUR MONITOR IN!!! Well, that same lovely experience might just be coming to your iOS devices.
We speculated in this space before that Apple's heavy hand in the creation, design, and rollout of mobile ads in their iAds program would drive businesses away. If the whispering anonymous rumor mill is correct (and when are they ever wrong? HA!), it appears Adidas is lacing up their running shoes and fleeing the control freak nature of Cupertino.
One of Steve Jobs' tentpoles appears to be a bit shaky right now. We'll admit, we were a bit unsure when we first heard of iAds too. Would Apple be as controlling over the content and as capricious in their ad acceptance and rejection as they had been at the App Store? This would be a test.
Apple recently began allowing developers to create their own iAds for the purpose of advertising in other applications, but as one developer points out, you may not get your money's worth when you use iAds for Developers. The developer iAds allows you to create an ad campaign around the iTunes Store page for your app, which allows users to see information about your app and even download it from iTunes right inside the iAd.
With Apple's iAd venture off to a bumpy start, and iBook sales moving along slower than expected in the face of the Kindle's enormous popularity, Apple is considering a move that will either be embraced by publishers and consumers, or despised. According to The Wall Street Journal and CNET, Apple is seriously considering the insertion of iAds into the content available to consumers through the iBook Store. You read that right--the eBooks you paid good money for could soon come with advertising material as part of the package.
Looks like an Apple manager was accepting kickbacks for supplying information to companies to give them a leg up when bidding for Apple business. Yeah, it's as bad as it sounds. Hope he had fun with his alleged millions.
Apple's iAds are straining advertising agencies with their Apple-infused rules. So just get used to that Nissan commercial for now.
Plus we discuss pizza economics as it pertains to Hulu and Netflix.