Following up the MacBook Air refresh, senior vice president of worldwide marketing Phil Schiller leapt straight into the MacBook Pro line, including a new “next generation” model that mostly matches the rumors we’ve been hearing lately.
On the heels of a Siri-powered introduction and Apple CEO Tim Cook showing off a moving video of developers around the world, senior vice president of worldwide marketing Phil Schiller hits the stage to talk about new hardware -- specifically the MacBook line.
Given that it’s mid-May and there has yet to be a new Mac introduced in 2012 thus far, it should come as little surprise to see rumors ramping up about new MacBook Pro and iMac computers. But could they be closer to release than we think?
The Web lit up yesterday with reports that Apple will be putting even more pressure on the so-called ultrabook market with a $799 MacBook Air, the first ready-to-use Mac priced that low since the days of the Indigo G3 iMac. It may sound unreasonable--given the source and Apple's penchant for profits--but this rumor's not as far-fetched as it seems (you know, assuming Apple ever updates its Macs again).
Apple rarely competes on low prices, but a new report claims that Cupertino may be planning an all-out pricing assault on the second generation of Ultrabook computers by introducing an even cheaper MacBook Air in Q3 2012.
It might be easy to forget that Apple still makes Macs. The only model that's been updated since the launch of the iPhone 4S is the MacBook Pro, and we've seen two iPad models since the Mac Pro's last refresh--but that's about to change. According to the rumors, Apple seems poised to revamp its entire line of computers (or most of it, anyway) when Intel's new Ivy Bridge processors, a more efficient, turbo-charged enhancement to the Sandy Bridge chips currently powering Apple's family of Macs (except the Xeon-based Mac Pro), release at the end of the month.
Still waiting for a swanky new Mac to call your very own? You may have a bit of a wait ahead of you, judging from a new report claiming that Intel’s new Ivy Bridge processors will be delayed until “after June.”
I had an interesting conversation the other day that might interest you--one that will certainly interest Intel, the maker of the chips that power your iMac, MacBook, Mac Pro, and Mac mini. Lucian Shifren of SuVolta told me about a new type of transistor that his company has introduced. While the deep-geek details on the low-power, low-cost chips that can be built from it are fascinating, one non-techy thing he said stuck in my mind: “The market’s now moving to a point where you’re really going to be driven by the $10 chip and not the $200 chip.”