Despite how common Apple devices have become over the last decade, a significant fraction of the population still sees its products as status symbols. It's a perception Apple wants to maintain, apparently, judging from the latest commercial from the Bentley luxury automotive company (via The Loop). Called "Intelligent Details," the short was filmed using an iPhone 5s and edited with an iPad Air.
With mostly refurbs, but one unopened model in this week's deals, we decided to keep it budget conscious. So all your Macs this week are under one thousand dollars. (Okay, there's one that's a couple bucks more, but it's still a sweet deal.) Whether you roll Air, Pro, mini, or iMac, we've got a deal for you. Plus, don't fret about your iOS gear, as we've got plenty of savings there too.
Apple chose to pass on the opportunity to incorporate Touch ID fingerprint sensors into the latest iPad Air and iPad mini with Retina Display models, but a new rumor suggests that oversight may get rectified later this year.
iPad owners rarely have reason to be envious of competing tablets, but even the most ardent Apple fan did a double-take when Amazon released Origami-style cases for its latest Kindle Fire line. Now, the folks at Moshi have done it one better with a versatile case that literally carries a slim keyboard along for the ride. Moshi’s VersaKeyboard combines a stylish, textured front cover with a rugged polycarbonate back that perfectly conforms to Apple’s latest iPad Air models for maximum protection.
Apple appears to have hit a brick wall in the first three months of 2014 where iPad growth is concerned, but it turns out they may not be alone: Consumers are finding few compelling reasons to upgrade existing tablets.
The latest iPad and iPad mini models hitting the refurb counter is still big news if you're looking to pick up a tablet and hoping to save some dough, so we have some great deals to start things off in that realm. Then a regular member of the weekly deals, the MacBook Air sees some serious price drop action. Plus, what should you do with the money you save? Why, buy gear for your new devices of course.
Usually, we hit you up with tons and tons of refurb action, but sometimes you're looking at some serious deals on brand spanking new fresh out of the box Mac action and sometimes we've got just the ticket. Well, today is one of those sometimes. And we'll throw in a couple refurbs just for old time's sake. But take a deep whiff. Smell that? That's new Mac smell and there's nothing like it on earth.
Happy Earth Day! Apple is celebrating this year's event by now accepting any of the company's older products for recycling at its retail stores, as well as attacking rivals like Samsung with green-focused advertising touting "There are some ideas we want every company to copy." The campaign also extends to Apple's website, which now features a home page squarely focused on the environment, complete with green leaf accents added to the online store.
The last few days have given us plenty of rumors concerning what the next iPhone may look like; now it's the iPad's turn. While the leaks for the iPhone all point to a larger screen, One More Thing notes (via Cult of Mac) that the latest supposed iPad leak from a source in China points to a thinner device than ever as Apple seems to be using integrated displays for the first time.
Today we focus on the little guys. The smaller end of the market of Apple products. The entry level. If you've been trying to convince a friend or relative to make the switch, these lower priced options might just be the ticket to helping convince them what you've known all along.