According to new research from PiperJaffray (via MacRumors), the iPad Air looks like it's the device that'll finally convince iPad 2 holdouts to trade in their devices. Based on their data, a full 75 percent of launch-day iPad Air owners in the United States previously owned an iPad, compared to the 58 percent they saw for last year's launch of the iPad mini.
Planning on taking advantage of Walmart's $20 discount on Apple's new 16GB iPad Air? Apple and Best Buy would like to have a word with you. Specifically, they'd like for you to know that they're matching the juggernaut retailer's prices at least in their retail stores. 9to5 Mac even reported that Staples is now in on the action, offering the device for $479 even on its website.
Happy Halloween! Whether you're here looking for tricks or treats, we've put together an equal helping of both to round out the month of October. Tomorrow will see the release of the iPad Air, with the iPad mini with Retina Display following close behind later in November. And just in time, because Apple received some truly spooky news about its worldwide market share this week...
Now here's a rumor we can get excited about: Apple's latest iPad Air will apparently be eligible for Personal Pickup on launch day, meaning we can order online while still in our pajamas, then pick it up at the store later the same day.
The iPad Air is set to hit retail stores this Friday, but if you don't fancy any of Apple's available case options, the folks at Logitech will have a wider variety available -- provided you're willing to wait until next month, that is.
Sure, there were new iPads in big and little configuration on display this week, but what really seems to have caught our fancy is Mavericks. That’ll all change of course once we get our hot little hands on these new models, but until we give that a spin for you, here’s what happened on your Mac this week.
You know him from Breaking Bad, you may remember him from Malcolm in the Middle, but now you might be able to say you know actor Bryan Cranston as "the guy from the Apple ads." The news first surfaced when a number of perceptive listeners noticed an all-too-familiar voice in Apple's new "Pencil" ad.
[UPDATED] There may have been new Macs, apps and the surprise announcement that OS X Mavericks would be free, but the iPads were definitely the star of Apple's special Oct. 22 event. There weren't a ton of new features to speak of, but Apple still managed to make all of our old iPads and iPad minis feel obsolete. Here's a look at everything that's changed.
As he was wrapping up his Macworld 2007 keynote--you know, the one with the iPhone--Steve Jobs quoted Wayne Gretzky, comparing his playing philosophy to Apple's: "I skate to where the puck is going to be, not where it has been." It was a testament to Apple's innovation, its ability to see three steps ahead of its competitors.
The Mac. The iMac. OS X. The iPod. The iPhone. The iPad.
Critics like to point to this track record as proof that Apple is no longer innovating, no longer skating to where the puck is headed. There's a certain perverse logic this line of thinking: if tens of millions of people will rush out to buy a new iPhone just because it has a better camera or a fingerprint sensor, then Apple could conceivably rest on its laurels, failing to realizing the tide is turning before it's too late.