The moniker doesn't exactly roll off the tongue, but Apple's iAd will
bring a new face to mobile advertising and a new way for developers to
make money off of their applications. iAd will pair "motion plus
interactivity" in in-app advertising. iAd will include interactive and
video content that will not take users out of the app they're using at
iPhone users who are obsessed with organizing their screens by app
category can now take a breather. Apple has announced that it will add
in folders, which will enables users to organize their apps into folders
on the home screens. Simply drag one app icon to another and it makes a
folder. The folder is then auto-named based on the genre of apps, and
all users have to do is tap to expand it, then tap to launch. The Apple
demo made it look very easy and very aesthetically pleasing.
Apple announced this morning that the new mobile operating system will
support multitasking. iPhone OS 4, which will be officially shipping
this summer, will now enable users to run multiple apps at the same
Music lovers might be particularly moved by this news, as third-party
music streaming apps will now be able to run in the background of
another utility app. For example. Pandora fans will now be able to
stream their favorite customized radio station from their user account
while they're checking email or browsing Safari.
Now that we've all sort of calmed down after this weekend's epic iPad
launch, it's time for another informational Apple town hall meeting.
We'll be live blogging the whole shebang to bring you a minute-by-minute
account of every little juicy tidbit about the iPhone update. Stay
tuned to Maclife.com for more details, and we'll see you here Thursday
morning (or afternoon, for you east coast folks).
By now, you've probably downloaded the iPad friendly iTunes 9.1, which includes the various tweaks it needed to function on the iPad. You may have also noticed that audiobooks and ebooks are now
joined together as one big category of Books, which means that the day is dawning upon us. Well, in preparation, we checked out the new iTunes update to see how Books really works, and if it'll deliver all that Apple faithful have dreamed it would.
With only a few days until we get the iPad in our hands, we start getting giddy about our coverage of the device. Plus we discuss who's getting an iPad now, who's waiting until 3G, and who's holding out until the second generation and why.
New iPhone rumors fly about the Internet with very little to back them up other than speculation heaped upon speculation.
Plus, we answer your hard-hitting Twitter and Facebook questions!
Okay, they weren't that hard-hitting.
The iPhone is a sexy gadget, but Apple wants to make sure it’s not that
kind of sexy. Much ado has been made over its zealous monitoring of the
App Store’s so-called vulgar content and its uneven enforcement of
content standards. And when Apple selectively purged over 5,000 naughty
apps from the App Store in February, the conversation grew louder. But
what are we really talking about?
Parental Advisory:This article deals with adult subject matter.
Well, when next we meet for our next round of In Case You Missed It, things will be different. It Will Have Happened. At least one of you, maybe more, just might be reading next week's column on the fabled iPad.
Now, we're not saying that this is the very first place that you should check out on Mobile Safari once you get your iPad in your hot little hands. We're just saying that this is the absolute very first place you should check out. And now, the end of an era, this week's best pre-iPad viewed Mac|Life columns.