
And now for something completely different (compared to all of the negative Nancy news surrounding the iPhone 4). Jonathan Ive, chief designer at Apple, had a bit to say about the sleek design of the new iPhone 4 to Core77, a design magazine and resource blog. "A big part of the experience of a physical object has to do with the materials" he says in the interview. "[At Apple] we experiment with and explore materials, processing them, learning about the inherent properties of the material--and the process of transforming it from raw material to finished product; for example, understanding exactly how the processes of machining it or grinding it affect it. That understanding, that preoccupation with the materials and processes, is [very] essential to the way we work."