Sure, we all know Apple introduced two new iPhones on Tuesday along with a set of silicone cases, but did you know you can now get AppleCare+ for your iPod classic? Or that Cupertino is back in the dock accessory business?
If you ask me, Apple doesn't have an innovation problem. If anything, it has a delivery problem.
Steve Jobs may have instilled Apple's executives with his design philosophies, but there's one thing he couldn't pass on: showmanship.
Whenever he walked onstage, you could feel Jobs' cadence, from his rhythmic pacing to punctuated speech. Like a great concert, it never felt rehearsed, but he hit every mark with precision. There have been plenty of great Apple products unveiled when Jobs wasn't on the stage--iMac G5, iPhone 5, iPad mini, iOS 7, even today's iPhone 5S--but despite the jokes and cheers, it never feels quite like it used to, when the lights dimmed and the master appeared.
There may have been a handful of people still holding out hope that Apple was going to shock the world with an all-new iPhone 6, but for the vast majority of us, the 5s is exactly what we expected. As much as we'd like to see a redesigned iPhone every 12 months, it's an unrealistic timetable for a company that pays such tremendous attention to every detail.
It's one more rumorific round up of the news before next week's unveiling of the latest and greatest iPhone hardware. Will there be surprises? Should Apple pull a "one more thing"? And what about the iPad? Will we be seeing anything on that score soon? That and more in this week's speculative edition of The Week's Hottest news.
No matter how great its fingerprint sensor is or how elegant the new gold color looks when the iPhone 5S is unveiled next week, there's going to be an inevitable sense of disappointment when the lights come back on after Tim Cook's wrap-up.
But it won't be because the iPhone 5S is underwhelming or the iPhone 5C is too expensive. It'll be because we know too much.
If you've been wondering if all these rumors we've been throwing your way over the last few months have any truth to them, you'll be happy to know that at least one does. As Jim Dalrymple of The Loop relates, Apple just sent out media invitations for an event on September 10, long thought to be the official date for the release of the iPhone 5S (and possibly the iPhone 5C).
It's a very special rumor-laden Labor Day version of the hot news of the week. Did you hear Apple has a new iPhone in production? Well, of course you did. But what else did you hear about it? Anything? Anything at all? Well, we just so happen to have some choice iPhone 5S/C rumors (with video!) and a few other things in the pipeline. So if you aren't already sitting outside grilling for the weekend, have at the week's top news and innuendo.