If you ask me, Apple doesn't have an innovation problem. If anything, it has a delivery problem.
Steve Jobs may have instilled Apple's executives with his design philosophies, but there's one thing he couldn't pass on: showmanship.
Whenever he walked onstage, you could feel Jobs' cadence, from his rhythmic pacing to punctuated speech. Like a great concert, it never felt rehearsed, but he hit every mark with precision. There have been plenty of great Apple products unveiled when Jobs wasn't on the stage--iMac G5, iPhone 5, iPad mini, iOS 7, even today's iPhone 5S--but despite the jokes and cheers, it never feels quite like it used to, when the lights dimmed and the master appeared.
No matter how great its fingerprint sensor is or how elegant the new gold color looks when the iPhone 5S is unveiled next week, there's going to be an inevitable sense of disappointment when the lights come back on after Tim Cook's wrap-up.
But it won't be because the iPhone 5S is underwhelming or the iPhone 5C is too expensive. It'll be because we know too much.