As we edge closer to September, the August rumor cycle begins steaming up. Will September 7 prove the magic day? Will the iPhone 5 make its appearance? Will you be able to buy it that day? And what about this mysterious discount iPhone we keep hearing about? Prepaid? All in the cloud? What gives?
It seems like for every new Apple rumor, there has to be an equalizing force in the universe that comes along to smack it down. Such is the case with last week’s “iTunes Replay” speculation claiming that Apple was about to introduce its own cloud-based competitor to Netflix.
A few days ago, Apple enabled the ability for users to re-download purchased TV shows, as well as stream them to the Apple TV. Now, AppAdvice is alleging that this move is evidence for Apple's plans to launch a new re-downloading and streaming service dubbed iTunes Replay.
Since users already have the ability to re-download past music and video purchases, this seems like an inevitable next step for Apple. The feature would give all users access to movies, music and television shows they purchased as far back as January 1, 2009, as well as streaming abilities for the Apple TV and any iOS devices.