If you've ever had any doubts that the so-called iWatch is going to be a success, consider the "evidence" amassed by perennial prankster Jimmy Kimmel last night. In the video below, Kimmel's team pesters passersby on Hollywood Boulevard and tells them to check out Apple's upcoming smartwatch, and for the most part, they all respond enthusiastically. The catch? It's just a $20 Casio watch with an Apple logo slapped on the back.
It’s the week of updates and shutdowns, of explosions and insomnia. In short, it’s another week of the biggest news stories from the writer of Mac|Life, getting you up to date with everything you ever might have missed that you shouldn’t have. So without further ado….
Yesterday I wrote about how Apple puts comparatively little cash into its advertising budget, and last night on Jimmy Kimmel Live!, five-year-old Arden Hayes showed us why word-of-mouth works just as well for the folks in Cupertino. During his interview, Hayes utterly devastated Sony's attempt at product placement when he expressed preference for Apple's iPad.