
We’re all Apple fans. But why? Deep thoughts like that -- and 50th issues -- call for a countdown! But don’t worry, we balanced our enthusiasm with a hard-hitting look at the dark side of Apple...
Turning 50 is certainly a milestone, and we’ve been saving something special for our 50th issue: a countdown that examines all the reasons that Apple fans are Apple fans. After all, as the Microsoft Stores so perfectly prove, no other tech titan can inspire the same level of devotion.
But there’s no single reason we love our Macs, iPhones, iPads, and iPods -- in fact, we thought of a lot more than 50. It took some of the most epic staff meetings we’ve had in Mac|Life history -- we haggled, we argued, and we picked on Nic and Flo because teasing them is pretty fun -- but in the end, we emerged with a thoughtful, incisive look at what makes Apple so successful.