A week of praise for the iPhone 5s and a week of blame for it both. And it looks like a distributor has a great tradeback deal in the works, so if you were hesitant about a new handset, this could be your ticket. Plus a great Cupertino employee moonlights for an iconic brand. That and more behind the curtain.
Want to see what Jony Ive's design aesthetic looks like when he's not designing new operating systems for our friends over in Cupertino? AppleInsider revealed images of a Leica rangefinder camera he designed with Marc Newson for a Product (RED) charity auction, and it's a beauty.
We may never know what the "C" actually stands for. There are any number of words that fit the description of the newest member of the iPhone line — the most obvious being "colorful," as used in its tagline — but Apple has been somewhat coy about its true meaning.
I have my own theory. I don't think the "C" stands for any of the words that have been bandied about. I think it's more abstract than an simple adjective, a word or words that speak to the iPhone 5c's importance and what it represents to Apple, something far more personal to its namers than appearance or price.
Apple really wants you to know that the iPhone 5s has a smokin' good camera, and to prove it, the Cupertino giant teamed up with Burberry to shoot the fashion label's video for its Spring/Summer 2014 show entirely on the iPhone 5s. The video from yesterday's event runs for 15 minutes, although Burberry also released individual photos and short video clips on its Instagram account earlier in the week.
Mean-spirited ads from both Microsoft and Samsung directed at Apple have become something of the norm as of late, but today Microsoft released a series of questionable videos on YouTube that touched a nerve that extended far beyond the Apple faithful. The series, called "A fly on the wall in Cupertino," was quickly pulled after a barrage of outrage and mockery across multiple social networks.
This week's hottest news story — duh — was the iPhone 5s and 5c, so our weekly wrap up of the hottest news is pretty much all iPhone all the way. So if you just got out of jail or you are waking from a coma or somehow or other you weren't near anything that broadcast what we call "news," then this one is for you. And if you like reliving Apple's latest and greatest unveiling, this one is also for you.
Following yesterday's announcements of the iPhone 5s and the iPhone 5c, Apple updated its YouTube page with product videos that show the products in action for the first time. (Well, at least without the stain of rumors surrounding them.) Be sure to check them out, as they're a nice visual complement to the articles we wrote during the announcement.
Tomorrow's the big day. Apple's holding its September 10 announcement event, and rumors suggest that we'll see the announcement of the iPhone 5S, the low-cost iPhone 5C, the "gold" iPhone 5S, and iOS 7 itself. As usual, we'll be covering the event and publishing articles online as we hear the news, but if you want to follow along yourself, we've provided a few links to help.
Now that Apple's apparently smoothed out a lot of the kinks in iOS 7, it's finally starting to turn its attention to other upcoming updates. Today, Apple rolled out a new version of iCloud for developers, and it's chock-full of designs that more closely resemble's Jony Ive's extreme makeover for the Cupertino company's mobile OS.
Apple released the fifth beta for iOS 7 today just a week after it released the fourth beta build, but this newest release points to evidence that Apple might be finalizing some of the key design changes before the anticipated launch this fall. The changes range from minimal tweaks to icons to entire new looks for key menus.