
After two years of bromance, Target and Amazon bid farewell to seek other mates. Target, which began selling Amazon’s Kindle and Kindle Fire in stores in June 2010, announced last week that it’s halting shipments of Kindle products to its stores due to a competitive conflict. As Kindle products have grown from simple e-readers into full-blown tablets, with apps which link Amazon stores replete with competitive products, Amazon has become a threat. Likewise, Target is favoring Apple more and more these days, giving the Cupertino-based company a stronger focus in stores and promoting sales for iPads over Kindles.