After years of skins, themes and tweaks, Facebook brought some uniformity to Android last week with its Home interface. It may have been launched alongside a companion handset, but it doesn't really matter if it's running on an HTC First, Samsung Galaxy or — shudder — an iPhone; Facebook Home is selling one of the most important things in the mobile industry: a complete experience.
Apple understands this better than any other smartphone vendor (though Google has definitely got the message). Since the early days of iPhone, the experience has less to do with a gorgeous piece of hardware and more to do with the speed and simplicity of iOS. And that starts with the lock screen.
