Despite how common Apple devices have become over the last decade, a significant fraction of the population still sees its products as status symbols. It's a perception Apple wants to maintain, apparently, judging from the latest commercial from the Bentley luxury automotive company (via The Loop). Called "Intelligent Details," the short was filmed using an iPhone 5s and edited with an iPad Air.
Not too long ago (and perhaps even now, in some circles), there existed a widespread belief that owning an Apple product was a symbol of status. That's not so much the case anymore, what with Apple's dominance of multiple technology markets, but judging from Apple's hiring of former Yves Saint Laurent CEO Paul Deneve today, Apple might be looking to recapture some of that old mystique.
These days, almost everyone has an iPhone. Most of us make our phones stand out from the crowd with a $10-$30 protective case that reflects our personal aesthetics, but for some people that just isn't good enough.
So, what do the world's richest do to keep their iPhones exclusive? Encrust them with diamonds, dip them in gold, and restructure them with other fine materials, of course. Check out these shining examples of the most ridiculously extravagant mods money can buy for your iPhone.
In a world where child soldiers are forced to fight for fear of their family's safety, women are refused the same education as their male counterparts, and disease runs rampant around the globe for a lack of funding to provide the most basis of vaccinations, it is a great comfort to know that an elite few are able to look past the all the chaos and keep it real real for the rest of us. Boatloads of dirty, filthy money, you see, should never be spent in an effort to make the world a better place. Instead, those with millions or billions burning a hole in their haberdasher-sewn pockets should opt to blow their dough on more pressing matters than life-changing charity. You know, like a diamond-encrusted iPhone 4.