It looks as though earlier reports from both AllThingD and Jim Dalrymple of The Loop were right. As announced by Apple itself today, the Cupertino giant will hold its next media event on October 22. The event, which Apple will hold at San Francisco's Yerba Buena Center for the Arts, will kick off at 10 A.M. Pacific/1 P.M. Eastern.
Assuming Apple is holding the rumored media event next Tuesday, Oct. 22, the media should start receiving invites today, but the rumor mill is abuzz with potential release dates for the hardware expected to be unveiled there.
If you still haven't had your fill of rumors now that the iPhone 5s/5c business is finally out in the open, consider this: French site MacGeneration has heard that the next Apple event will be on October 15. 9to5 Mac notes that we should all take such news with a grain of salt since MacGeneration has a spotty record when it comes to rumors, but the date fits earlier projections that we'd see the release of Mavericks sometime in October.
Get your fill of hot ticket items this week as we've got refurb deals that are pretty amazing and we've got cases and we've got just the ticket if your Labor Day weekend involves any kind of amusement park water rides. And if you need some tunes for your party, yeah, we gotcha covered.
Excited about the new Mac Pro? Apple certainly hopes so, and to stoke the flames of hype they've started showing a snazzy new advertisement trailer in cinemas. (Jokes are already surfacing that people found it more entertaining than Ashton Kutcher's Steve Jobs biopic.) It's good stuff, and now that Apple's posted it to its YouTube account, you can watch it for yourself.
We've got a bevy of refurb Macs for you back-to-schoolers who want a great laptop at a great price, but we've also got a handful or three of accessories to protect the rest of your Apple gear. Or to turn a decent attempt at drawing on your iPad into an awesome one. That and more after the jump.
By all accounts, it appears that Ashton Kutcher's star turn as Steve Jobs only managed to scrape together a little over half of its $12 million budget during opening weekend, where estimates put the indie movie in seventh place. It probably didn't help that reviews were mixed, but feel free to chime in with your own thoughts in the comments if you ventured out to the theater to see for yourself… and maybe you even caught our first news item of the weekend as well…?
Fear not, speed-hungry pro users: Those Geekbench scores for the new Mac Pro's CPU earlier this summer apparently don't tell the whole tale, with a second round of tests showing more impressive results.
Much of the attention circling the new MacBook Air has focused on Intel's new Haswell processors and the considerable improvements to battery life they provide, but it's possible that the most impressive improvement is the PCIe-based flash storage in each unit. Indeed, it may be even more impressive that we originally thought, and that means great things for the new Mac Pros that will be housing them as well. According to a report by Anandtech released this morning, read/write speeds are approaching 800 mb/s on the new 13" MacBook Air.
Like last year, Apple started this year's WWDC keynote with a clever video. But this time it wasn't a cheap shot at Android or a silly swipe at Samsung. It was a peek into Apple's design philosophy, a beautifully crafted response to anyone who has been questioning its commitment to innovation:
"If everyone is busy making everything, how can anyone perfect anything? We start to confuse convenience with joy, abundance with choice. Designing something requires focus. The first thing we ask is, what do we want people to feel? Delight. Surprise. Love. Connection. Then we begin to craft around our intention. It takes time ... there are a thousand no's for every yes. We simplify. We perfect. We start over. Until every thing we touch enhances each life it touches. Only then do we sign our work: Designed by Apple in California."
It was barely a minute, but it stuck with me throughout the two hours of pomp and circumstance that followed. Apple hasn't been dragging its heels or taking its eye off the ball. On the contrary, it's more focused than it's ever been.