If publishers were looking to Apple and the iPad to save the dying print industry, they probably realize now there are a few roadblocks to deal with along the way. One of them is Apple themselves, who is thus far refusing to allow publishers to sell magazine subscriptions within their applications.
So we keep reading about how the iPad is going to change the way we read books and magazines, and maybe you don’t believe what you read. Well, how about seeing a glimpse of the future with your own eyes?
Prior to the announcement that yes, Virginia, there really is an iPad, everyone was clamoring to be on a device that existed only in our minds. Now that the device has been unveiled, the reality is beginning to sink in as Apple tries to negotiate content deals with leading newspapers and magazines.
After weeks of rumors, Apple finally made good with a tablet computer called the iPad. But one thing is conspicuously absent from its new iBookstore, particularly after so many publishers have promised them: Magazines.