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Washington State Attorney General Calls T-Mobile Plans "Deceptive"

Posted 04/26/2013 at 5:18am | by J.R. Bookwalter

While critics and wireless customers would likely agree that T-Mobile's new contract-free "UNcarrier" plans are a huge step in the right direction, at least one state's Attorney General takes issue with what he calls "deceptive" advertising.

»Read More

Apple Explains 'Why iPad' in New Marketing Campaign

Posted 03/28/2013 at 5:01pm | by Matt Clark

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iPad Battery Life The marketing team at Apple must be busy lately. A couple weeks ago, Cupertino rolled out new information and marketing for the iPhone on the company's site. And just earlier on Thursday, Apple revealed a new campaign for Final Cut Pro X. Now, a new section on Apple's site is proclaiming the many reasons to purchase an iPad or iPad mini.

»Read More

Apple Updates Final Cut Pro X, Launches Marketing Campaign

Posted 03/28/2013 at 1:36pm | by Matt Clark

1

Comment

Here's the thing: if you're a video editor, there's a very good chance you were less than pleased with the initial launch of Final Cut Pro X. A large portion of complaints focused on missing features, in comparison to Final Cut Pro 7. Today, Apple has once again updated the software with free improvements, and will now launch a marketing campaign targeting professional Mac users.

»Read More

Google Chromebook Blamed for Apple Retina MacBook Marketing Switch

Posted 03/25/2013 at 6:59am | by J.R. Bookwalter

1

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Apple touted its 15-inch MacBook Pro with Retina Display as "the highest-resolution notebook ever" when it was released last June, but the company has backed off those claims after the debut of the latest Google Chromebook.

»Read More

Weekend Recap: Why iPhone, Mailbox + Dropbox, THX Sues Apple, Jobs Delay

Posted 03/18/2013 at 5:22am | by J.R. Bookwalter

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With only four weeks left before the poorly-titled jOBS unauthorized biopic was set to land in theaters, the distributor has now delayed the Ashton Kutcher vehicle. But it's not all bad -- they're ditching that title and ramping up their promotional efforts, but you'll have to read on to find out more.

»Read More

TelePod? Mobi? TriPod? Thankfully Apple Called It iPhone Instead

Posted 03/05/2013 at 7:00am | by J.R. Bookwalter

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The name "iPhone" seems to fit the device like a glove, but have you ever wondered what other names Apple bandied about for its iconic smartphone? We're just glad they stuck with iPhone…

»Read More

Report: Apple Playing Smartphone Catch-Up with Samsung in India

Posted 02/27/2013 at 7:13am | by J.R. Bookwalter

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We're used to seeing the iPhone virtually everywhere here in the U.S., but despite its success all around the globe, Apple is falling behind in India, a key market poised to become the world's third largest this year.

»Read More

"Think Different" Creator Believes Apple Losing Marketing War with Samsung

Posted 02/26/2013 at 7:44am | by J.R. Bookwalter

1

Comment

Few would dispute that Apple has mastered the art of marketing its products, but one of the company's former ad men believe that Samsung may have effectively stolen that skill from Cupertino along with their product designs.

»Read More

Apple Serves Up Pair of New iPad TV Ads

Posted 02/19/2013 at 7:10am | by J.R. Bookwalter

0

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The iPad continues to be a significant focus of Apple's marketing department, and Cupertino was back in full force with a double blast of new television commercials over the holiday weekend.

»Read More

Tablet Makers, NVIDIA’s CEO Knows Why Your Product is Failing

Posted 05/16/2011 at 6:28am | by J.R. Bookwalter

1

Comment

If you’re the CEO of a company trying to market a tablet against the iPad onslaught, you might do well to heed the wisdom of NVIDIA CEO Jen-Hsun Huang, who seems to know exactly why your tablets can’t compete with Apple.

»Read More

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