It's said that all is fair in love and war, and apparently that extends to business as well, even if it means taking advantage of a competitor during one of the darkest moments in their corporate history.
We here at Mac|Life know that Apple's a pretty big deal, but we had little idea that its worth reaches astronomical proportions. According to a colorful new report from Brand Finance, a notable brand consulting agency, Apple's $104.7 billion brand value is worth "more than the cost of the Apollo Space Program in today's dollars."
Few would disagree that the original iPhone was revolutionary, but a former Apple senior director apparently feels otherwise, going so far as to dismiss the iconic smartphone for not being all that fantastic.
You know him from Breaking Bad, you may remember him from Malcolm in the Middle, but now you might be able to say you know actor Bryan Cranston as "the guy from the Apple ads." The news first surfaced when a number of perceptive listeners noticed an all-too-familiar voice in Apple's new "Pencil" ad.
While critics and wireless customers would likely agree that T-Mobile's new contract-free "UNcarrier" plans are a huge step in the right direction, at least one state's Attorney General takes issue with what he calls "deceptive" advertising.
The marketing team at Apple must be busy lately. A couple weeks ago, Cupertino rolled out new information and marketing for the iPhone on the company's site. And just earlier on Thursday, Apple revealed a new campaign for Final Cut Pro X. Now, a new section on Apple's site is proclaiming the many reasons to purchase an iPad or iPad mini.
Here's the thing: if you're a video editor, there's a very good chance you were less than pleased with the initial launch of Final Cut Pro X. A large portion of complaints focused on missing features, in comparison to Final Cut Pro 7. Today, Apple has once again updated the software with free improvements, and will now launch a marketing campaign targeting professional Mac users.
Apple touted its 15-inch MacBook Pro with Retina Display as "the highest-resolution notebook ever" when it was released last June, but the company has backed off those claims after the debut of the latest Google Chromebook.
With only four weeks left before the poorly-titled jOBS unauthorized biopic was set to land in theaters, the distributor has now delayed the Ashton Kutcher vehicle. But it's not all bad -- they're ditching that title and ramping up their promotional efforts, but you'll have to read on to find out more.