We're used to seeing the iPhone virtually everywhere here in the U.S., but despite its success all around the globe, Apple is falling behind in India, a key market poised to become the world's third largest this year.
Few would dispute that Apple has mastered the art of marketing its products, but one of the company's former ad men believe that Samsung may have effectively stolen that skill from Cupertino along with their product designs.
If you’re the CEO of a company trying to market a tablet against the iPad onslaught, you might do well to heed the wisdom of NVIDIA CEO Jen-Hsun Huang, who seems to know exactly why your tablets can’t compete with Apple.
In the space of a few years, the iPhone has gone from being a smartphone non grata in corporate circles, to being a much sought after productivity device for suits around the world. You'll also find enterprise-level business tech users hunkered down in deep thought, searching their minds and the iTunes App Store for ways to justify the purchase of the latest piece of successful businessman accoutrement--the iPad--to their superiors. If you've spent anytime working in a corporate environment, you'll know that this is a definite change. Up until recently, the office was ruled by the PC and Blackberry--boring technology, sure, but also cheap and relatively secure, allowing a company's the bottom line to stay red while providing a reasonably stringent IT security.
How did Apple manage to sway the hearts of the world's enterprise giants? Simple: They left them the heck alone.