One of Steve Jobs' tentpoles appears to be a bit shaky right now. We'll admit, we were a bit unsure when we first heard of iAds too. Would Apple be as controlling over the content and as capricious in their ad acceptance and rejection as they had been at the App Store? This would be a test.
According to mobile ad network Millenial Media, whose ads reach 81 percent of the U.S. mobile web, requests for ads on Android OS and the iPad are soaring. Since January, requests for ad spots on the Android OS have grown a total of 690 percent since January; they're now number two on the millennial network, surpassing even BlackBerry maker, RIM. Requests had also increased 47 percent in July, compared to the 23 percent in the previous month.
Requests for Apple ad spots increased 24 percent, month-over-month. The iPad in particular has grown massively--327 percent in July alone. And, Apple is still number one in terms of ad impressions, with a 55 percent share of the total. Top ad spots include games, social networking, and music.