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A new study has shown the true earning potential that free iOS apps have achieved. The study compared several different types of advertisement-supported apps on iOS and Android platforms and analyzed how much money they were able to make per user. The results show pretty clearly that ad-supported apps can easily rival the paid variety in terms of earning potential.



In what can safely be called a "cautionary tale," a young girl named Madison (currently attending second grade) racked up a gargantuan $1400 bill for her parents this week while playing Smurfs' Village - a Farmville-esque freemium online game. The item that caught her eye? Dozens of barrels of delicious, delicious smurfberries.










