For all of its e-book goodness, the iPad is still lacking in one major area: subscriptions to magazines and newspapers. Amazon’s Kindle has them, and now the company is taking a cue from Apple by giving publishers a better split.
Even if you’re only a casual reader of The New York Times, most everyone agreed that the newspaper’s limited Editor’s Choice iPad app left a lot to be desired when compared to other offerings. Today, the newspaper updated the app to version 2.0, now simply known as NYTimes for iPad.
As the iPad begins to slowly but surely creep into the hands of more and more users, a recent survey is showing that the device is starting to become the unit of choice for many consumers when it comes to reading. That includes reading newspapers, magazines, and books.
Everybody loves reading the news on their iPad, and Rupert Murdoch knows that, too. Notorious for wanting the world to pay for online news, the tycoon now has his eyes set on the iPad. He'll be competing with the The New York Times, which owns the iPad market on news (they claim 400,000 downloads of their iPad edition).
Newspaper honchos are claiming early successes for their iPad subscription offerings. However, their previous contracts in regard to Amazon's Kindle are harming the price and content of what they can offer, and Steve Jobs isn't exactly thrilled about it.
As new users are winding down their first week spent with the iPad, News Corporation chairman and chief executive Rupert Murdoch is going on record that the device (and others similar to it) could be the “savior” of the newspaper business.
Prior to the announcement that yes, Virginia, there really is an iPad, everyone was clamoring to be on a device that existed only in our minds. Now that the device has been unveiled, the reality is beginning to sink in as Apple tries to negotiate content deals with leading newspapers and magazines.
It’s probably not easy for Apple CEO Steve Jobs to slip in & out of anywhere these days, but when he heads to New York to meet with newspaper publishers only days after announcing the iPad, it’s gotta be even worse.