A lot of critics out there seem to think Apple has an iPhone problem. Apparently, sales of the trendsetting, outrageously profitable handset are poised to fall off a cliff sometime this year, when the new iPhone disappoints and everyone rushes to get an HTC One or Samsung Galaxy S4.
As far as I can tell, Apple doesn't have an iPhone problem — it has a numbering problem. Since last year brought a redesign, everyone with an opinion expects the 2013 model to be a letdown, a predictable, mid-cycle refresh with minor internal upgrades and few new bells or whistles. Based on little more than its name, you'd think the new iPhone is doomed to fail.