Steve Jobs once said “You can’t ask customers what they want to buy and then try to give that to them. By the time you get it built, they’ll want something new.” We’ve got to wonder what Jobs would have thought about Kickstarter.
We loved the Olloclip. It's one of the few iPhone lenses out there that doesn't require a case to use and gives iOS photographers three different perspectives to choose from, including wide angle, macro, and fish eye. It's truly a versatile product, so we asked one of the founders why they decided to put three lenses into one.
Whether it’s a spur-of-the-moment family road trip to Disneyland or a random get-together with friends, your iPhone 4 is probably a camera you often grab to capture the moment. After all, it’s always close at hand. Unfortunately, the iPhone’s fixed lens doesn’t give you much creative control, but with an Olloclip in your pocket, you practically have a camera bag full of lenses at your disposal -- without having to carry around a bunch of heavy glass.