With the Olympics taking place for the third time in London at the moment, what better opportunity could there be to learn about the intriguing past of this impressive city? This is what London - A City Through Time hopes to deliver for your iPad. It’s an absolutely massive undertaking, since the capital of the United Kingdom witnessed a lot of history (and oftentimes was instrumental in world history), and it’s all there from 43BC to the present day in easy-to-navigate categories
During the Olympics Opening Ceremonies Friday night, Apple somewhat unceremoniously unveiled the makings of a new ad campaign featuring a young Genius Bar worker ready to help troubled Mac users anywhere and everywhere they need assistance. It’s always a bit exciting to see a new Apple ad -- but this trio of commercials have set off a bit of controversy for two reasons: 1) They’re dedicated to the Mac; and 2) they’re a major departure from what we’re used to.
All the major sports leagues out there have ironclad contracts governing how their content can be streamed online. The result is that you can't stream most sports broadcasts--at least not for free. Luckily, networks have finally made some of the most culturally significant sports events like the Olympics and the most recent Superbowl available online. In addition to these events, we've found a few other ways to get your sports fix for free, legally, without the hefty premium leagues like the MLB and NBA charge.
They weren’t on a mission of redemption like the USA Basketball team. They don’t have eight gold medals like Michael Phelps. They didn’t break any world records. And they won’t be getting a Speedo endorsement any time soon.
But Apple’s Executive Board members had plenty of reasons to high-five during the Games of XXIX Olympiad: Like each time Microsoft spokesman Lebron James, or Yao Ming, or any of the 11,000 other athletes from around the world was shown listening to an iPod before an event. Or whenever a broadcaster waxed intellectual about Phelps’ pre-swim playlist. Or when Dwight Howard was photographed downloading an app onto his iPhone. (Not so much when a duct-taped MacBook Pro made an appearance, but you can’t win 'em all.)
So we started thinking: What if Apple’s Executive Board, rather than its products, were the stars of the Beijing Olympic Games? What events would they participate in? Who would win gold?