Facebook started on a college campus, but has since become a familiar part of nearly everyone's online life around the world. OOHLALA Mobile Campus Community aims to create something closer to Facebook's roots, centering on university-centric activity, but is it really necessary in this day and age when we're already so well connected? In shades of Facebook's past, users must register with a college or university email address to gain access to OOHLALA. What students will find within includes everything from campus maps and events to games, chat, and additional ways to socialize with fellow classmates -- at least in theory. The execution has less chatter and more echoes.