For those of us who read magazines more than any other print or digital publication, the idea behind Next Issue is marvelous. Much like a Netflix for such periodicals, the iPad app lets you plunk down a subscription fee each month in return for unlimited access to dozens of top magazines, with both current and back issues (only 2012 releases at present) available for all. It's a prospect that could have serious effects on both the buying and reading habits of magazine aficionados, with multiple plans offering various monthly, biweekly, and weekly publications, though the execution doesn't live up to the brilliant concept at present.
Say what you want about Apple, but more often than not the company realizes its mistakes and tries to make things right again. That also now appears to be the case with some of its draconian in-app subscription rules which have threatened to kill off many publishers’ business models.
The publishers are slowly, but surely, starting to trickle in. Today, Apple added another into the fold with Hearst. They have agreed to Apple's terms and will start to implement iTunes subscriptions into three of their iPad apps starting with July issues.