I've spent at least a solid hour each day for the past couple weeks poking at a giant virtual cube, chipping away thousands of tiny blocks, one at a time, until my hands get tired. And you know, for the life of me, I can't explain why I keep at it. I know it's not likely that I'll be the one "lucky" person to reach the center of the cube and capture the mysterious, life-changing thing that its creator purports is awaiting within. It might take months, and maybe even years for that to happen. So why are thousands of other players like myself addicted to the repetitive cube-poking grind? That's the grand mystery of Curiosity: What's in The Cube.
Legendary game developer, Peter Molyneux, wants to know if you're curious enough to endlessly tap on a cube for an unkown period of time. His new development studio, 22 Cans, has just released its first game, Curiosity -- What's Inside the Cube? Now available as a free universal app on iOS, Curiosity is one-part Minecraft dig, one-part social experiment.