The big deal of the week was of course Apple's unveiling of the new iPad Air models, but they also dropped a gorgeous big screen iMac down for us to drool over and then slipped us Yosemite Thursday. With iOS 8.1 set to drop Monday, Apple is pretty much dominating the weekend. Those stories and more of what else happened in Apple news this week.
Following the updates for iOS 8 and OS X Yosemite, Apple CEO Tim Cook took the stage again to introduce the updates for the iPad. "The technology is jam packed in this incredibly thin and light package," he said, noting that the device is "everywhere" and that 225 million have been sold to date. "It's transforming the way we communicate," he added.
With patent lawsuits flying back and forth between Apple and Samsung, it was probably only a matter of time until Cupertino reduced its reliance on components from the Korean manufacturer — and that day seems to have arrived with the iPhone 6.
Apple Senior Vice President of Worldwide Marketing Philip W. Schiller had the pleasure of detailing the new iPhone 6 and iPhone 6 Plus, which will be available for preorder on September 12th, with in-store availability coming September 19th.
Apple CEO Tim Cook roared onto the stage at the Flint Center in Cupertino on Tuesday morning, wasting not a moment by jumping right into the announcement of the long-awaited, highly anticipated iPhone 6.
Would you take a bath in ice-cold water to help raise awareness for a disease that affects nearly 6,000 Americans each year? That's exactly who two of Apple's most high-profile executives did this week, and the challenge continues to be passed on to others. Today's Morning Report also looks at Apple's Chinese iCloud data and what to look forward to with Shutterfly's cloud-based photo service now that it's out of beta.
Everyone remembers that classic series of "Get a Mac" ads pitting a cool Mac against an uptight PC, but when is the last time Apple had a truly memorable marketing campaign? With any luck, there could be another one on the horizon.