Last week, Google officially debuted Photovine for iOS users. Like Instagram and the horde of other photo sharing apps, Photovine enables you to take pictures and instantly share them with the world. The idea behind the service is to create communities through unique collections of photos that are called Vines, which is simply a name for a theme, topic or idea. Other users of the service can help the vine "grow" by adding pictures that contribute to the theme.
Photovine, which was built by an internal development team at Google, has no apparent tie-in to the search giant or any its services, including its social network, Google+. The app is not even available for Android devices. However, it's an interesting approach to sharing those well composed photos with a wider audience and could prove an interesting move into community photo sharing.
The link for Google's new photo-related project/service/lab is live, though there's nothing there to download or use. And curiously enough, the phone used in the Photovine promotional photo is an iPhone, not an Android device.
If you're wondering what Photovine is about, it's a community for users to share their photos and comment on others. Each of these threads will be referred to as "vines" -- hence the name. The photos are openly shared, so the rule of thumb is that if you wouldn't want your family to see something, you probably shouldn't post it.