New Sony boss Kazuo Hirai is determined to to return flailing Sony to its former days of glory in consumer electronics -- not to mention profitability -- but the road ahead will be paved with pink slips as the CEO regroups into “One Sony.”
If the current crop of Android-based tablets have been unable to dethrone the iPad, perhaps Sony will succeed where others have failed. That’s the logic behind a pair of tablets launched at a media event in Japan overnight, although you’ll have to wait for the leaves to start falling to get one.
Perhaps one of the worst-kept secrets in the cell phone industry since Gizmodo exposed the iPhone 4 last year, Sony Ericsson’s Xperia Play has been widely documented in the tech press, particularly with a lengthy exposé or two on Engadget -- despite no official word from the hardware makers themselves. But that all changed Superbowl Sunday, with a bizarre ad featuring Google’s Android mascot having thumbs surgically attached in a dark Chinese warehouse, claiming “Android is ready to play.”
While we’re not sure that this Frankenstein-style approach is the best way to promote PlayStation’s arrival on a phone, there’s no denying that gamers will be salivating as they wait for its arrival. But does Apple have anything to fear from Sony’s PlayStation on a phone?
Tech fans will have plenty to be thankful for come Turkey Day next week -- The Beatles are finally on iTunes, Google Voice is on the iPhone, Twitter has push notifications for iOS and Hulu Plus is finally out of preview mode, officially landing on Roku boxes everywhere.