Considering the target market for digital picture frames, they should be about as painless to set up as a new toaster. Except for a few slightly awkward experiences with the onscreen menu, setting up and using the Portable USA PU-10WE 10.4-inch wireless digital picture frame was almost as easy as toasting bread. Of course, we got much more lasting enjoyment from the never-ending slide show of our favorite photos displayed on the PU-10WE’s bright, sharp display than we ever could have from a slice of toasted rye. Transferring images from our MacBook Pro to the frame’s 1GB onboard memory via Bluetooth was quick and easy. You can also insert almost any type of flash memory card or connect the frame to your Mac with the included USB cable and transfer photos that way.