Over the weekend, news broke that Apple had hired two new public relations executives by the names of Nick Grange and Rob Saunders. Why was there so much excitement? Because those two executives came from console gaming giants Activision and Nintendo, and they'll be coming to Apple to head PR for iOS apps. Of course this means Apple is about to take over the gaming industry, and they're rubbing it in Activision's and Nintendo's face by stealing their executives! Right? Yeah, probably not.
With the iPhone 4 antenna problems, Apple could have set itself up for a PR nightmare. With Consumer Reports flip-flopping between "Best Smartphone" and "Not Recommended," what will Apple do? Some crisis management people suggest Apple will inevitably issue a recall of the newest iPhone to smooth things over.