When Apple released Final Cut Pro X last year, many veterans were up in arms. FCPX wasn’t just an update to the program they’d come to rely on--it was a complete departure from what they were used to. You either loved it or hated it, and Adobe was only too pleased to welcome new clients to its platform. With Premiere Pro CS6, Adobe is working very hard to make sure its clientele stays put.
After years of domination in the pro video field, Apple, many believe, made a strategic error with the release of Final Cut Pro X ($299.99 in the Mac App Store), a misstep rival Adobe has benefitted from in its efforts to reclaim lost market shares for Premiere Pro ($799, adobe.com). The front line in this ongoing battle now shifts to the consumer market with the release of Premiere Elements 10, Adobe’s latest video editing suite for regular folks.
Not content with stealing Apple’s thunder as pro users shun Final Cut Pro X in favor of Premiere Pro CS5.5, Adobe has introduced an updated consumer-oriented version of their editing suite that threatens to encroach on iMovie’s turf. Now that Adobe Premiere Elements 10 is ready for its closeup, here’s a quick peek at what you can expect.
Once upon a time, only the fastest computers--and the wealthy Mac users who owned them--could afford to edit video on their machines. The rest of us had to do manual edits with two VCRs and twitchy fingers on the pause button. Those were dark times indeed. Fast-forward a decade, and there are more video-editing programs than you can shake a Media 100 at. Adobe’s Premiere Elements is aimed at advanced consumers looking to elevate their edits beyond iMovie’s capabilities, borrowing some firepower from more advanced editors.
Software comes and software goes, but some releases make every Mac user
sit up and pay attention. Nothing commands the attention of designers,
photographers, and anyone else with an artistic bent like the release of
Adobe’s next Creative Suite. We’ve been putting the beta versions of
CS5 through their paces for a couple months now, and the results of our
rigorous testing will be in your hands in next issue’s reviews. To whet
your appetite, our reviewers put together a list of the most
interesting, useful, and impressive new features in Photoshop,
Illustrator, InDesign, and Premiere. They also dove into what’s new in
the other key apps of CS5.