Adobe Systems is having a big week, shipping Creative Suite 6 on Monday and Creative Cloud expected on Friday, but in-between they’ve quietly slipped Photoshop Lightroom 4 into the Mac App Store, marking their fourth title to land on Apple’s virtual store shelves.
Ready to kick off your week with some photo and/or video editing? Adobe is ready to help, with the company’s new Adobe Photoshop Elements 10 and Adobe Premiere Elements 10 now available in the Mac App Store for only $79.99 each in what the company calls a “special edition” version.
After years of domination in the pro video field, Apple, many believe, made a strategic error with the release of Final Cut Pro X ($299.99 in the Mac App Store), a misstep rival Adobe has benefitted from in its efforts to reclaim lost market shares for Premiere Pro ($799, adobe.com). The front line in this ongoing battle now shifts to the consumer market with the release of Premiere Elements 10, Adobe’s latest video editing suite for regular folks.
Not content with stealing Apple’s thunder as pro users shun Final Cut Pro X in favor of Premiere Pro CS5.5, Adobe has introduced an updated consumer-oriented version of their editing suite that threatens to encroach on iMovie’s turf. Now that Adobe Premiere Elements 10 is ready for its closeup, here’s a quick peek at what you can expect.
Not all Mac users prefer to use Apple’s own software for their creative work, which is why Adobe has continued to offer consumer-centric versions of their photo and video tools. Today, Photoshop Elements and Premiere Elements have received a substantial upgrade to make powerful features even more friendly to users.