The annual NAB show kicks off this weekend, and Adobe is using the opportunity to offer pro video users a peek behind the curtain into development of the next version of Premiere Pro, After Effects and other tools.
Nearly five years prior to the Mac App Store, Noise Industries debuted FxFactory, a centralized hub for buying and installing visual effects plug-ins. Since then, FxFactory has become the de facto standard for software developers writing creative plug-ins for enhancing Final Cut Pro, Motion, Premiere Pro and After Effects, with hundreds of options available and new choices added each month.
The annual National Association of Broadcasters (NAB) convention kicks off in Las Vegas on April 16, but Adobe has already announced what will surely be one of the hottest items for video professionals in attendance: CS6 Production Premium.
Adobe kicked off the week with a fairly substantial update to the latest Premiere Pro CS5.5, stomping out a long list of bugs and beefing up compatibility with OS X Lion as the company continues to gobble up unhappy Final Cut Pro customers.
The controversy over Apple’s radical new Final Cut Pro X may have died down since its release at the beginning of summer, but that could have more to do with Adobe’s successful campaign to get disgruntled editors to switch to Premiere Pro and Production Premium CS5.5, which has seen a remarkable 22 percent year-over-year growth and a whopping 45 percent growth on the Mac platform.
Instead of jumping ahead one full version number every 18 months as usual, Adobe surprised us this spring with Creative Suite 5.5, a mid-cycle upgrade that brings new features to applications snubbed in the last release. The company plans to continue this trend in the future with major updates (like CS6) coming every two years and “point five” releases in between. Users of earlier versions can also graduate slowly to CS5.5 if they so desire -- our older copy of CS4 Design Premium coexists nicely with the latest and greatest version -- but as usual, preferences don’t transfer from older versions.
Mac users may think of Final Cut Pro by default when they think about high-end video editing software, since Adobe abandoned the platform entirely for a number of years. But Premiere Pro (and its audio-editing companion, Audition) are back and better than ever thanks to the new Creative Suite 5.5 update.
There was a time when Premiere was the editing application on the Mac. Then Final Cut Pro and iMovie appeared. That prompted Avid to create consumer and prosumer versions of its expensive pro products, and Premiere quietly disappeared from the Mac landscape. But Adobe brought its video editor back a few versions ago, and this latest version is ready to do battle with Final Cut Pro--but it’s also charging too hard into the prosumer market.