"It's been way too long," read the invitations Apple sent out this morning for its upcoming media event, and the invitations themselves confirm some rumors we've heard over the last few days. As expected, Apple's next big event will take place at the company's Town Hall auditorium on its Cupertino campus on October 16, and it'll start at 10:00 a.m. Pacific time.
Worried about keeping up with all the Apple news from next week's big Sept. 9 event? Worry no more — Apple has officially announced it will be livestreaming the event at 10AM Pacific time directly from Apple.com.
And so we move on to the main event. Tim Cook took the stage again to talk about the iPad, calling it "our most advanced technology in a revolutionary and magical device." Phil Schiller took the stage again to announce what "we think we have the biggest step yet in delivering the vision." It's called the iPad Air, not the iPad 5, and it's thinner and lighter (much, mind you, as we've heard from the leaks that have surfaced over the last couple of months).
Tomorrow's the big day. Apple's holding its September 10 announcement event, and rumors suggest that we'll see the announcement of the iPhone 5S, the low-cost iPhone 5C, the "gold" iPhone 5S, and iOS 7 itself. As usual, we'll be covering the event and publishing articles online as we hear the news, but if you want to follow along yourself, we've provided a few links to help.