Ask anyone who's not a current Apple user where they've formed most of their impressions about the Cupertino company, and there's a good chance they'll mentions the ads. From the famed 1984 Macintosh reveal to today's artsy iPad Air shorts (see below), Apple's ads are as memorable as its products. But here's a shocker--as reported by Cult of Mac, compared to other giants like Samsung and Microsoft, Apple spends comparatively little on advertising.
Looks like the ol' "marketing gimmick" is really starting to catch on, according to a recent announcement by Intel's partner Altera at the ARM developer's conference yesterday. As MacRumors notes, Forbes reports that the Intel will start making its own 64-bit ARM chips in 2014.
Tuesday night saw the first giant wave of iPad Air reviews roll out, and not surprisingly, word on the street is that Apple's latest tablet is a winner. The slate was universally praised for being lighter and trimmer than the last two generations, and even with the lack of truly new features, most reviewers recommend it as a worthy buy. So who's planning to buy one come this Friday...?
It seems like there's something going on or about to happen, but we can't quite put our finger on it. Like something that didn't get mentioned. Like an event-wide "one more thing." Hmmmm, well, maybe you can spot it in this week's hottest news.
For Samsung, rules are clearly optional. Over a dozen times in the last 10 years, the Korean company has been busted for flat-out flouting the law, and now finds itself once again attempting massive courtroom damage control. As "Patentgate" continues to unfold, Samsung is reeling from recent smack downs from two different judges, and Apple is pressing the attack. All of which begs the question: even as we engage in friendly debates about which smartphone or operating system is best, at what point do we start questioning why anyone would support a company with such a startling history of dirty, nasty, unlawful tricks?
Lately it seems as though Samsung copies so liberally from Apple's design direction that it's hardly worth commenting on when it appears. (To be fair, the gold Galaxy was just too good to pass up.) But today the tech sphere is abuzz with the realization that Samsung's "brilliant" ad for the Galaxy Gear smartwatch is almost a carbon copy of Apple's "Hello" spot for the 2007 Oscars.
It's the week of glitches, rush jobs, security breaches, and the voice behind the curtain--or at least behind the little round button we call Home. Who got hacked, who dropped the ball, and why don't levels work like they're supposed to? And did you get my text? I sent it like an hour ago….
If it seemed as though Samsung's recent Galaxy Gear smartwatch came out of nowhere for the purpose of beating Apple to the punch, a new report from Cnet suggests that this may have been the case, after all. Slammed in reviews for poor functionality, disappointing battery life, and a high price, Samsung's diminutive smart device has had a tough time of it as of late, and Cnet believes there's every indication that this shoddiness stems from a desire to rush a product from concept to shelves in a matter of months.
One of the big stories from the general tech sphere yesterday centered on Ars Technica's discovery that Samsung artificially inflated the CPU speeds for the Galaxy Note 3, leading the normally Twitterphobic Apple executive Phil Schiller to tweet "shenanigans" in response. But as Anandtech reported today, the rabbit hole goes far deeper than that. According to the site's research, almost all smartphone manufacturers--with the exception of Apple and Motorola--employ GPU and CPU tweaks to cheat on benchmark tests to make smartphones appear more powerful than they are.