Sometimes important acquisitions by Apple make big news; other times, months by go by before anyone even knows about it. (It's a pity it seemingly can't achieve that same secrecy with the iPhone anymore.) As TechCrunch reports, it appears that the iPhone maker acquired staff from Novauris Technologies last year to assist in improving Siri, thus all but confirming Apple also acquired the company at the same time.
It's easy to overlook, but there's a very simple formula for Apple's success. It's the reason why you can take an iPhone or an iMac out of its box and it just works, and the reason why Samsung is secretly working on its own mobile OS: control. Steve Jobs summed it up perfectly during the 2007 Macworld keynote: "Now, you know, one of the pioneers of our industry, Alan Kay, has had a lot of great quotes throughout the years. And I ran across one of them recently that explains how we look at this. Explains why we go about doing things the way we do, because we love software. And here’s the quote: 'People who are really serious about software should make their own hardware.'"
CarPlay was one of the biggest stories of the week, so all the revving of tech engines weren't just for tracking down the supposed founder of Bitcoin. But did you hear any of the news over the sounds of engines? In case you missed it, we've got you covered in this week's wrap up.
A new report from The Information claims that Apple's trying to expand Siri's interaction with third-party apps, and it's possible the focus of that attention concerns the highly anticipated "iWatch." As TechCrunch notes, Siri might be the best way to get around the limitations of interacting with wearable tech. As a bonus, it'll bring us closer to the Dick Tracy style watches of comics past.
Good old, Steve Jobs is back in the news this week with two stories. You want to know why Apple TV hasn't been kicking butt lately? No Steve is the answer there. But if you need your Steve fix, just take a jaunt down to the post office. Meanwhile, who's up for some games? And where's your place in the universe?
The man who sued Apple because he hated Siri has had his day in court, and was told by the judge to basically go home and never come back. At least, not with this case. If, however, you're willing to sue a company because beta software has bugs and you don't feel like returning the item that uses it, well, who knows what you'll sue over next?
One of today's big surprises is the sudden appearance of what appears to be leaked screenshots from the long-anticipated "iOS in the Car" taken by app developer Steven Troughton-Smith. As MacRumors reports, it's possible that Troughton-Smith managed to find them lurking in the new beta build for iOS 7.1 that was released today, but if he did, he's not saying how.
We've got new games, an app that will answer your question, and a question we wish no one would ever ask again in this week's round up of the news just past. Thieves make the news as well, and no, we're not talking about Google.
It's a slow news day for Apple folks, but that doesn't mean there's not some noteworthy stuff lurking out there in the data streams. For one, Cult of Mac reports (via Business Insider) that you if you ask Siri what the fox says, she'll give you a number of responses from the insanely popular viral video made by Norwegian comedy group Ylvis.