We've covered Capcom's dealings in the free-to-play social game arena pretty closely over the past few months. The respected gaming company has come under a lot of scruntiny in the press over their policy on digital purchases. Most notably were the $100 "smurfberries" in their popular social game Smurf's Village. Advocacy groups targeted Smurf's Village after a story came out about a child inadvertently spending thousands of dollars on virtual goods.
In the wake of hefty bills for all things Smurf, the FTC has taken it upon itself to review the practice of "in-app purchases" for various apps on iPhones, iPads and iPods. The concern is that customers do not fully comprehend the fact that they're actually charging their bank account.
In what can safely be called a "cautionary tale," a young girl named Madison (currently attending second grade) racked up a gargantuan $1400 bill for her parents this week while playing Smurfs' Village - a Farmville-esque freemium online game. The item that caught her eye? Dozens of barrels of delicious, delicious smurfberries.