New Sony boss Kazuo Hirai is determined to to return flailing Sony to its former days of glory in consumer electronics -- not to mention profitability -- but the road ahead will be paved with pink slips as the CEO regroups into “One Sony.”
Mobile World Congress has officially kicked off in Barcelona, Spain and TechRadar, our sister site from across the pond, is there! Journey with us now as we give a quick rundown of this weekend at MWC 2011.
Perhaps one of the worst-kept secrets in the cell phone industry since Gizmodo exposed the iPhone 4 last year, Sony Ericsson’s Xperia Play has been widely documented in the tech press, particularly with a lengthy exposé or two on Engadget -- despite no official word from the hardware makers themselves. But that all changed Superbowl Sunday, with a bizarre ad featuring Google’s Android mascot having thumbs surgically attached in a dark Chinese warehouse, claiming “Android is ready to play.”
While we’re not sure that this Frankenstein-style approach is the best way to promote PlayStation’s arrival on a phone, there’s no denying that gamers will be salivating as they wait for its arrival. But does Apple have anything to fear from Sony’s PlayStation on a phone?
The world of smartphone app development is a frustrating, constantly changing place. To get a feel for what developers have to put up with, you needn't look any further than the iTunes App Store. For the longest time, developers were allowed to churn out their creations using third-party software... until they weren't. Out of the blue a little while back, they were once again. Should they be victorious in the long uphill battle to complete an application, that app has to go through a stringent approval process, where it could very well be disallowed, forcing the developer to either scrap her project or tweak it to Apple satisfaction. Throughout this process, developers make no money from the sweat of their brows. Worst of all, should the developer want to deploy his wares to a number of App Stores, she'll be forced to jump through a number of similar hoops once again. With such a development environment, nobody wins. Innovation is stifled by strict and oft-times frustrating App Store rules, consumers yearning for an application available on one platform to come to another often goes unsated, as developers spend so much time fighting through red tape that they're too busy to transfer their work to a different OS ecosystem. Fortunately, things may be looking for individuals interested in cross-platform mobile application development, as a number of players in the mobile telecommunications game have banded together to sort out a universal web-based approach to application development. Their solution is one that will seem very familiar to long-time iPod touch or iPhone users: Web Apps.
It's hard to imagine life without our iPhones--let alone GPS, apps, an HD camera and a retina display. But before the RAZR, the BlackBerry and even the StarTAC, there was an unlikely phrase that gave rise to the notion that mobile radios will be able to make calls across countries and oceans: Over and out.
Street Journal reports that Sony Corp. is feeling threatened by
Apple's lineup of portable devices. They're responding by developing new
devices of their own, including a smart phone that can play some
PlayStation games and a PSP-compatible answer to the iPad.