And so we move on to the main event. Tim Cook took the stage again to talk about the iPad, calling it "our most advanced technology in a revolutionary and magical device." Phil Schiller took the stage again to announce what "we think we have the biggest step yet in delivering the vision." It's called the iPad Air, not the iPad 5, and it's thinner and lighter (much, mind you, as we've heard from the leaks that have surfaced over the last couple of months).
After Craig Federighi, Apple's senior vice president of software engineering, made the stunning announcement that Mac OS X Mavericks is free, Phil Schiller took to the stage to provide some news about the MacBook updates. Schiller called the MacBook line the best line of notebooks they'd ever made, and added that "It is safe to say the MacBook Air is the best reviewed Mac we've ever made."